"Equality is not just the right thing to do. It’s smart economics. How can an economy achieve full potential if it ignores, sidelines, or fails to invest in half its population?”

PWR Advisory is a leadership, diversity and inclusion advisory and advocacy firm. We operate across Africa

We assist corporate organisations maximise the benefits of diversity and inclusion to increase performance and profitability.

We help career women develop leadership capacity and raise their visibility and representation in the marketplace.

We provide data and research services to investors, regulators and other institutions interested in gender diversity.

The Business Case


companies in the top quartile for gender diversity on executive teams were 25% more likely to outperform on profitability than companies with less diverse teams

+$316 Billion

would be added to Africa’s GDP by increasing the participation of women in its economy


inclusive teams performed 80% better in terms of business performance than their less inclusive peers

+$20 Trillion

Annual consumer spending controlled by women globally

+$72 Trillion

Women’s expected control of the global investable wealth by 2020

60 - 80%

of consumer buying decisions are made by women

Is Your Business Fully Exploiting the Financial Returns on Gender Diversity and Inclusion?

Talk to Us

  • "Marketing to women isn’t about creating a side project in a silo – it’s about integrating and mainstreaming women’s perspectives into all aspects of your business.” - Bridget Brennan, (expert on marketing to female consumers)

  • Companies must be deliberate about building a gender diverse culture and embedding gender inclusion into its business to maximise the opportunities presented by this increasingly important and influential customer segment.
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